Brand Strategy

Your brand should embody the essence of your values, ethos and mission. It should define all experiences and customer interactions, while setting a consistent tone.

Brand Strategy

Before you worry about logos and colours, you need to nail down the essence of your brand. With our track record of creating brands for government institutions, start-ups and FTSE 100 businesses alike, we can help you do that. We’ll work with you to create a brand that makes an impression, energises your team, and creates inspirational user experiences that generate customer loyalty.

Strategy

We start by ensuring we fully understand what you want your brand to achieve, as well as researching your values, business, industry, customers, and competition. To do that we utilise a lean and accredited user-centred design (UCD) process, which often reveals insights into your business. Our experience also makes us well placed to help new online businesses (or newly-online businesses) devise a digital strategy - adapting their practices for the web, and creating viable digital experiences that users will love.

Strategy

As part of defining a new brand strategy for the IMI (The Institute of the Motor Industry), Cyber-Duck undertook an intensive research-driven process. The research had a clear impact on the new strategic direction taken by the IMI this year.

Brand Identity

Once we have established the core principles of your brand, we help you translate them into a strong and emotional brand identity. This may include creating a unique, memorable name and new logo, recommending typography, tone of voice, iconography, and colour palettes. Each element is meticulously designed to create customer experiences that reflect the essence of your brand.

Brand Identity

Once we’ve defined every facet of your brand identity, we put together brand guidelines. These empower your team and ensure consistent use of the brand across all channels as your company scales.

Visual Design and Assets

We work with you to identify the layout, colours, images, typeface, and all the other visual details to produce a compelling art direction and a style guide. We also create any brand assets you require for marketing campaigns, or videos that portray your key messages in the most engaging and memorable way.

Mukesh Parmar

"Cyber-Duck offered the right level of support and advice to help us understand the best way to develop our brand online."

April Hatcher
Marketing Manager, EGS

Workshops and Training

Developing a new brand is only the beginning. Even the most inspirational brand will only be effective if adopted internally, and in every cross-channel customer interaction. To help you disseminate the message, we offer branding workshops and training sessions that excite your teams, instil them with a sense of pride in the new brand, and motivate them to adopt it.

Workshops and Training

With EGS, we created a brand strategy and website that was more representative of the company’s ambitions and services.