Multivariate Testing
EXPERIMENT, MEASURE THE RESULTS AND FINE-TUNE
As part of Cyber-Duck's user centred design methodology
we believe that continuous testing of various creatives and landing pages is essential for optimising
user conversion on your website.
We use 'Google Website Optimizer' to run A/B and MVT (Multivariate Testing).
This is done in conjunction with Google Analytics to compliment our analysis. Our services include:
- A/B Testing for different layouts
- MVT Testing for further fine-tuning
- Production of different creatives
- Training on Google Website Optimiser
- Familiarity with Omniture and Webtrends
Optimising conversion rates via MVT Testing can help you improve the user experience. A/B and MVT testing are part of our Online Marketing monthly retainer.
Contact us for info about A/B and MVT Testing.
