Focus Groups
GET REAL USER FEEDBACK
Focus groups are a powerful means of evaluating existing or new ideas and gaining an in-depth
qualitative understanding of how they will be received within different target audiences thus helping you to craft relevant
and innovative user experiences.
The focus group itself can be conducted around your existing brand, websites, user interfaces
or new wireframes. Focus groups normally involve brainstorming with at least 35 users from various demographics.
The success of a focus group relies on the planning stage: Ensuring objectives are clear,
relevant topics are defined, and that the right participants are recruited. Our focus groups ensure that almost
all participants speak up. Our services include:
- Focus group planning
- Participant recruitment
- Facilitating the focus group
- Audio / Visual recording of focus groups
- Executive summary reports
We recommend focus groups as part of a user centred design strategy.
Utilising focus groups generates REAL qualitative user feedback before a redesign and eliminates ego decisions.
Contact us for info about Focus Groups.
