Usability Testing
IMPROVE YOUR ROI BY SPENDING LESS
During the dot-com era 1% was the average conversion rate, in
2010 it is now an average of 2%. Based on these rates pumping endless funds into Websites,
apps or SaaS has a negative affect on your bottom line.
We successfully help you improve conversions via user testing.
User testing can be conducted on existing user interfaces or new
wireframes. This involves testing users from various demographic backgrounds. We use a task led
approach gaining measurable and verbal feedback. Our service includes:
- User testing using Morae Techsmith
- We source candidates – you observe
- Benchmark competitors in real-time
- Advanced user testing using eye tracking
- Executive summary headline reporting
Cyber-Duck recommends usability testing as part of a wider User Centred Design strategy.
Utilising user testing helps to clarify strategic and business issues before the project starts and eliminates ego decisions.
We recommend instigating user testing on a regular basis to constantly optimise the user experience.
Contact us for info about Usability Testing.
