WEB PRODUCTION SOLUTIONS:

Planning Online Marketing Strategy

Research and planning is an essential phases of any online marketing project. Many online marketing agencies neglect this phase, but we at Cyber-Duck feel this is a critical phase of marketing for search engines and take the time to do it properly to ensure that the online marketing process is a success.

In our research process we look in-depth at our client's competitors and view their strengths and weaknesses and see what keywords etc. they are optimised for. Then we use a variety of technologies to determine what relevant key phrases people are searching for and how competitive they are and evaluated whether they would be likely to achieve goals such as buying products or making an enquiry.

Our research process is bespoke to each client's requirements and is highly personalised as we try to understand what our client needs and wants their business to achieve on the web rather than just trying to fit them into a marketing strategy template.

• In-Depth Competitive Review
• Detailed Keyword Analysis
• Trends & Traffic Analysis
• Understand the client's business model
• Develop a customised Marketing Strategy

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