6 Digital Transformation Pillars in Financial Services
How user-centred design helps create CX that works
Right now, the financial services industry faces unprecedented disruption against a chaotic global backdrop that includes record-breaking data breaches and complex regulation.
And it’s a landscape with huge opportunities, from personalisation and automation to AI and voice interfaces – tools that can power smarter, more natural customer experience.
But one thing hasn’t changed. We’re still designing for people. User-centred design helps you build seamless, consistent customer experiences that work.
In this white paper, discover:
Plus get practical tips on data migration, effective QA and selecting your tech stack.
Learn why companies like Amazon and AirBnB have invested more heavily in customer experience than in advertising. See how insights from evidence-based user research, using techniques like wireframe usability testing, use case mapping and ethnographical observation, help you understand your user’s need states at every step of their journey. You’ll discover why they’re getting stuck, how to smooth their experience – and even when to add a little friction.
Combine your qualitative insights with connected data. See how to map your data using tools like service design blueprints, learn how to build your data strategy and get expert tips for migrating data. Plus, see the five things you can do to protect your organisation against data security breaches.
Walk through how to define your tech stack – it starts with the CX – and get a deeper understanding of your most critical system for creating personalised, user-centred experiences. See what effective QA looks like, how it can mitigate potential problems, and why it’s everyone’s responsibility.
See how AI, automation and personalisation have fundamentally changed the digital landscape. Learn how they help you to better understand your customers, scale operations, boost security and transform financial services. Plus, get 8 ways to use chatbots and 24 opportunities for RPA in financial services.
Download the white paper for sector-specific tips on values-based marketing, convincing content, monitoring performance and closing the feedback loop – all from a customer-centred perspective.
At Cyber-Duck, we’ve been trusted by clients including the Bank of England, the Financial Ombudsman Service and Cancer Research to deliver digital transformation. Cyber-Duck’s approach is powered by an ISO-accredited user-centred design process, data and technology and draws expertise from investment in creative R&D.
Whatever the project or particular challenge you have in mind, we’re here with the right people, process and technology to help deliver the transformation you need.