By Cyber-Duck, Posted 10 years ago
North-West London estate agents Greenstone required a website with a fresh and distinctive look, easy to use Graphical User Interface (GUI) and search tools for buyers and sellers looking for (or to sell/let) residential real estate in London. The purpose of the website Cyber-Duck produced was to increase conversions and communication between property punters and Greenstone estate agents and enhance visibility on search engines.
Greenstone got that and more, because this week they won the prestigious real estate standard of excellence award as decided by a number of industry movers and shakers at webaward.org. Danny Bluestone of the award winning web design firm Cyber-Duck commented: "Cyber-Duck are proud to have been recognised for their work by such a prominent authority. The fact that Greenstone.com won this award is a testament to our progressive and innovative attitude towards web production where we always strive for the perfect balance between stunning art direction and Web 2.0 functionality centred on the user."
The brief for Greenstone.com was to increase sales and letting agents as much as possible by incorporating user friendly Web 2.0 technology incorporating Live Chat functionality and interactive Call Backs (light boxes) into the site. Part of the brief was to incorporate dynamic interactive maps (using Multimap technology) as part of the search results with clickable properties appearing on maps.
Fully customised content management system
A highly efficient custom made CRM was required to sort / store enquiries and alert Letting and Sales agents in "real time" of new enquiries. A bespoke CMS (content management system) to input properties and images into the database was also required to minimize the amount of time the Sales and Letting team spend updating and adding new image. Greenstone also required a Search Engine friendly and accessible website structure so disabled users and search engines can easily access and view all information.