Cyber-Duck’s most recent website development, for BAM Construct UK Ltd, launched at the beginning of March.

The Challenge

BAM is one of the UK’s largest construction organisations operating from 12 regional offices and employing almost 3000 staff nationwide. One of the key objectives of the brief was to integrate the diverse business and service sectors covering the core areas of property development, design, construction, engineering, FM and plant hire.

The original BAM website was lacking usability. It was difficult to navigate and the overall layout and design was uninspiring. BAM recently underwent a corporate rebrand, so the new site had to tie in with the company’s new printed branding whilst still making a huge impact on the screen.

The Solution

Cyber-Duck’s brand new website for BAM fits perfectly with the company’s contemporary vision using a simple and effective graphics style. The website reflects BAM’s versatile and integrated approach and brings together separate websites into an all-encompassing new one. Users can browse and explore BAM’s profile, case studies, press releases and much more, giving BAM a distinct edge on many of its nearest competitors. The flash banners on the homepage create interest, drawing the user in and highlighting some of BAM’s fantastic feats of architecture.

The new website is much more user-friendly in its layout with easier navigation throughout and uses additional banners and images to inspire and engage viewers’ interest. BAM’s incredible portfolio of projects is showcased using case studies that are arranged in a consistent and orderly manner. Cyber-Duck implemented a unique profiling system that helps different users find exactly what they need immediately. For example, job applicants can search and apply for jobs online and subcontractors can apply to become a BAM-approved supply chain member.

The Outcome

Since the launch, traffic and enquiries to the site have seen a noticeable increase.

Barbara Cahalane, BAM’s Director of Corporate Communications, says, "The new site is full of visual appeal and market intelligence, aimed at allowing our clients to see inside how we design, construct and manage the integrated services BAM offers. And it lets our people tell our story. Our graduate trainees show and tell those who want careers in construction what it is like. It helps our supply chain to find out what they need to do to work with us.”

Danny Bluestone, Managing Director of Cyber-Duck added, "It’s been a pleasure working with a forward-thinking company like BAM, to produce a leading-edge website that gives an inside view of the construction process from start to finish, while radically enhancing their online presence”.