This time it was an Interactive Media Award (IMA) for production of 'The Far Horizons' website that saw the ducks recognised. The judges scored the website a very impressive 481 out of a possible 500 – well done to the team behind it.
Our marketing team took to the water on Thursday with a trip on the HMS President for the latest Online Marketing Network meetup event. There were some big name speakers showing how various online marketing disciplines could be applied using real life examples. Chelsea Blacker spoke about the effects of tv advertising on search traffic, James Carson from Bauer Media gave a highly entertaining talk on the use of video content to achieve online goals, whilst Rich Kirk of Performics London gave a ‘both sides of the coin’ view on the use of social media links in improving seo rankings. In addition James Sutton, organiser of a new online charity aiming to save the rainforest and Richard Shove, an SEO specialist also spoke. It was a great evening and even without the free bar it was a very worthwhile event.
PayPal launched SendMoney, a Facebook app for sending money along with an ecard. This is a big step in the world of social payments and is said to open the path for useful applications that allow friends to easily reimburse one another for anything from lottery pools to lunch.
Google launched its Music Store in an attempt to go head to head with rival Apple and their music store, iTunes. The service is giving one free play of each track to those using the service, and analysts say the foray into music will continue to strengthen the organisation's position in the mobile market.