Last Thursday, we cruised the River Thames with our staff, clients, suppliers, and friends who have made the past 10 years possible – and introduce what's in store for the years ahead.
As an agency, we pride ourselves on being as versatile as the aquatic birds of our namesake. However, between all of our running around and flying abroad, we don't get to spend enough time on the water. For our 10th anniversary celebration, we were excited to get back in touch with our roots.
After boarding the MV Jewel of London with all of our favourite people (and making sure they had champagne in hand!) we began our evening cruise from Westminster to Greenwich and back. Despite the uncertain weather forecast at the beginning of the week, we couldn't have asked Mother Nature for more. The mood was light and spirits were high as our guests took to the decks for breathtaking views of London's riverfront landmarks in the clear sunset.
The brilliant band played their final chords as darkness fell, providing the perfect opportunity to make an announcement to our captive audience. Danny, who founded Cyber-Duck from his bedroom in 2005, took to the mic to thank the room for being a part of our journey. After a few heartfelt moments, it was time to make a special announcement. We could finally reveal the exciting secret we've been struggling to keep for months.
Cyber-Duck is entering our second decade with a new look. Our in-house team has spent the last few months creating a new brand, that can represent our growth, where we are today, and carry us into the future. For our guests, I introduced a video featuring a sneak preview of our new brand and the creative development process.
Following our presentation and a very warm reception, the cake was cut, the rug was cut, the music was turned up and so were our passengers. We drank, danced, and celebrated our way back to Festival Pier.
We want to extend a sincere thank you to everyone who has contributed to the Cyber-Duck story for the past 10 years. Here's to many more!
We entered our new era with a cut of the delicious cake.