It has been another busy week at Cyber-Duck HQ and across the digital world; Microsoft report their first quarterly loss in the company’s history; Marissa Mayer appointed as President and CEO of Yahoo and mobile usage overtakes desktop usage in China.
But firstly, Cyber-Duck were guests at Arsenal Football Club this week to celebrate the success of the award winning Arsenal Double Club website we produced. The website was created for the worthy charitable initiative which is supported by Arsenal in the Community along with various partners throughout Europe.
The hugely popular initiative is aimed at getting more children engaged with learning a foreign language through a combination of classroom teaching and football coaching. This is particularly important as the number of students studying a foreign language at GCSE level dropped by a third since the UK Government made them optional in 2004. The team were treated to the unveiling of the Arsenal Double Club’s Languages song for the London 2012 Olympics and met some of the children involved in writing and recording the song.
In industry news, computing mammoths Microsoft have recorded their first quarterly loss in their entire history. The largest part of the loss can be accredited to the write down of the value of Aquantive marketing and digital advertising arm of Microsoft. Aquantive was acquired by the Microsoft in 2007 for $6.3billion and has struggled to compete with the likes of Google Advertising. Subsequently, Microsoft made a loss of $492million in the 3 months to the end of June, a stark contrast of their profits of $5.9billion this time last year.
Yahoo caused a stir this week by appointing Marissa Mayer as their President and CEO. It is the first time in history there has been a pregnant CEO of a Fortune 500 company. Mayer is the third CEO of the company this year, and faces huge challenges in reviving and saving a company that has arguably lost direction and has been pushed out of the market by Google, Facebook and Twitter. Saying that, it is still the fourth most popular site in the USA, and boasts 700 million users around the world.
Using a mobile phone is the most popular way to access the Internet in China. The China Internet Network Information Centre (CINIC) produced the report, concluding that the huge rise in mobile internet users (10% since the beginning of the year) was down to cheaper handsets. Because of the drop in prices, the poorer Chinese areas rely on mobile devices as their only access to online information. This trend is soon to catch up with the rest of the world, where total mobile Internet usage is set to surpass desktop in 2014.