Cyber-Duck set up shop at the TFM&A 2014

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We are excited to exhibit at Technology for Marketing and Advertising (TFM&A) exposition next week; the UK’s leading multi-channel marketing event showcases the latest innovative technological solutions for business media campaigns. Matt Gibson will be sharing his expertise on the importance of responsive web design (RWD) for creating fantastic experiences for users, on any web-enabled device.

Article by , Posted 3 years ago

TFM&A is a cutting-edge marketing and advertising event which showcases how new technological developments can be incorporated into top-level business media, marketing and advertising campaigns. It expects to host around 12,000 delegates, and includes keynote sessions and workshops from renowned speakers; this year, it welcomes speakers from Smart Insights, Telefónica Digital, Unilever and Microsoft. It takes place in London Earl’s Court, on Tuesday 25th and Wednesday 26th of February – we hope to see you there!

Meet the team

The Ducks are heavily involved in the TFM&A this year, as we have been invited to exhibit and teach delegates about the ground-breaking technologies and techniques we use, including user-experience (UX) and responsive web design (RWD) services. We will be on hand to chat about the outstanding experiences we can create for apps, websites, and software as a service (SaaS) at our stand, B25. So if you make it to the show, be sure to pop over and say hello.

Fresh from discussing how to build the best client working relationships at the Digital Pond, Cyber-Duck’s Production Director, Matt Gibson, will be sharing insights about the brilliance of responsive web design (RWD) on Wednesday. Drawing on his vast experience designing for Cyber-Duck’s own website and our high-level clients, Matt will reveal how responsive web design (RWD) helps designers and developers to achieve delightful experiences for their users, on any device.

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Matt discussing responsive web design at Untangle the Web.

The technology people use to access the web is constantly changing; new web-enabled devices of all shapes and sizes are released every day, which means traditional, dedicated mobile websites are difficult to maintain. Instead of seeing this as a problem, Matt believes that we should embrace these ‘known unknowns’, and develop a single website which responds to each device. Essentially, RWD is about embracing the inherent flexibility of the web, and learning how to create successful designs with fewer assumptions about the context (environment or device) in which users access the website.

There’s still time to come and meet us at TFM&A. Register today to book your place. Get in touch with us to find out more about our upcoming events, or if you would like to invite a member of the Cyber-Duck team to speak at your event.

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