New Designers is an annual event between 3rd-6th July in which over 3,500 of the UK's top design graduates showcase their final year projects. Cyber-Duck will once again be the sole judge of the New Designers’ Associates Prize for User Experience (UX) and Interaction Design. It is one of the most hotly contested prizes at New Designers with the UK's top UX and interaction design students exhibiting their innovative and thought-provoking projects in front of an expectant audience of top industry professionals, the media and the general public.
In judging this category Cyber-Duck will be looking to award this prestigious prize to the student that delivers a product that is: well executed, commercially viable and technically innovative whilst having an engaging design. It goes without saying that we will be paying special attention to the projects that deliver delightful user experiences and demonstrate consideration towards the context of their use.
This year Cyber-Duck will be offering two prizes; a top of the range Nexus 7 tablet and 3 month internship to gain hands-on experience at an exciting digital agency. Further to this, a shortlist of runner-up projects we highly recommended will feature heavily at this year's Duckies UX Awards 2013. Like last year, Cyber-Duck will be giving away 5 free VIP tickets for the New Designers Exhibition.