Building creative R&D projects is embedded into our culture and identity at Cyber-Duck – but we often have to balance this with our commercial commitments. Following the huge success of our product UX Companion, Danny was invited by Smashing Magazine to explain the importance of R&D and how to make these creative side projects work.
Many agencies pursue creative, innovative solutions for clients as the best way to make an impression in the crowded digital space. However, Danny believes that investment in R&D ‘side’ projects is a powerful addition; these projects can be a creative outlet, a motivational chance for your team to experiment and shape their own vision.
But, balancing R&D dreams with innovative client projects isn’t easy. Side projects must be chosen and managed effectively to achieve real success – and Danny’s article explores how this can be done, drawing on our experiences developing UX Companion, our popular user experience glossary app, for inspiration. With over 12,000 downloads for iOS alone, the app was among the first to offer a practical glossary of tricky user experience terminology – but we learned a lot from the development process.
Head over to Smashing Magazine to read the article, where Danny explains how to: