This year marked the 9th anniversary of the Horizon Interactive Awards, where we also took home awards in 2007 and 2009 for our own website. The award “is a prestigious international competition recognising outstanding achievement among interactive media producers” with over a thousand entries coming from 22 different countries across the globe.
The judging panel were looking for websites with “the best blend between creativity and functionality” and were judged on their: solution creativity and originality, overall graphic design / appearance / user experience, communication of message, technical merit and effectiveness of solution.
The EU: What’s in it for me? was one of only 66 entrants in the entire competition to win a Gold Award. As a “Governmental Agency” gold winner, the website is also automatically considered for the ‘Best of Category’ and ‘Best of Show’ awards (the highest accolades available!). The website, named The EU: What’s in it for me?, is an online version of the EU’s popular “What’s in it for me?” brochure. The new website has been designed to offer a superior and engaging way for the user to access information about The EU and how EU decisions affect UK citizens.
The project was governed via a UCD (user centred design) process utilising Cyber-Duck’s in-house eye tracking service, with real users being tested and interviewed, to gain essential insights into the wants and needs of real UK citizens. The eye tracking and other forms of strategic user centred principles helped to shape a superior user experience for the EU.
Innovative freelancing portal, OfficeCavalry.com was also in on the action, scooping a Silver Award in the Business to Business category just a month after their previously reported Webby win. The SaaS (software as a service) website offers freelancers a place to set up a profile and showcase their skills, as well as offering ‘project owners’ the option to outsource projects, when meeting a tight project deadline is a must.
The European Commission in the UK were delighted with the news, with Head of Media, Antonia Mochan, stating: “This reward justifies our decision to select Cyber-Duck as the Digital Agency to lead us in the right direction. Their enthusiasm and creativity helped us deliver a product that we were very happy with, and it's great to see this validated by the Horizon Interactive Awards judges”.
Cyber-Duck Production Director Matt Gibson was also elated with the outcome, saying: “The team is delighted to win these two new Horizon Interactive awards in 2011 adding to our two previous accolades earlier this year. These awards justify our position as one of the leading digital agencies in Europe focusing on delivering award winning web and mobile productions. This is a testament to our UCD and agile (scrum) methodologies, which are succeeding in pushing our clients to the next level.”
Cyber-Duck have continued a working relationship with the European Commission, following the success of “The EU: What’s in it for me?” with another project – this time for the Arsenal ‘Double Club’ charity. The project is co-ordinated by Arsenal in the community, the non profit wing of Arsenal Football Club, and backed by the European Commission’s language learning programme. The website is due to be launched later this year.