Production Director, Matt Gibson, entertained a full house at the Technology for Marketing and Advertising (TFM&A) exhibition last week. Matt spoke about responsive web design and imparted his experiences from leading responsive design projects, giving useful pointers that the audience could take away and apply to their own projects. The Cyber-Duck team were also on site to answer questions at their exhibition stand.

Adapting to Responsive Web Design

Matt began by introducing the concept of responsive web design (RWD) to a crowded theatre of marketing managers; giving a clear and concise description of the techniques involved. Matt argued that with the ever-growing smartphone and tablet market we can no longer assume people will be viewing websites from a desktop computer in their homes or office; instead, the flexibility of the web should be embraced and content should be available to users regardless of the device from which they are viewing it.

Drawing from his experience producing the Cyber-Duck website and other projects, Matt’s talk was packed full of useful advice about how to maximise the performance of a responsive website centred around four goals: Content Parity, Speed, Future Friendliness, and Accessibility.

matt speaking 2

Matt speaking about responsive web design at TFM&A.

The talk was well received by the room of nearly 100 delegates and received some great feedback, including: – “I’ve written down more “takeaways” in first 17 minutes of the @Cyberduck_uk talk than in the entire first day of #TFMA2014.”
@roquelagellera – “@Cyberduck_uk @DuckyMatt Great presentation, the Cyber-Duck redesign is really impressive from a RWD and web performance perspective.”


Have a look at the slides below:

The Cyber-Duck team were also on hand throughout the two-day exhibition at Earl's Court, where they spoke to and networked with leading marketers and advertisers from around the world. Many attendees were looking to find out more about our wide range of services with a particular emphasis on our experience with user experience (UX) and mobile web solutions.

TFMA team large

The team enjoyed speaking to attendees about their business digital challenges.

If you would like to find out more about our upcoming events or book one of our fantastic speakers, please get in touch today. To see all our pictures of the TFM&A show, visit our Flickr.

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