Our team has recently launched a state-of-the-art responsive web design (RWD) website for Optima. Built to provide information on Optima products, the website fully responsive, meaning that it has the capability to adapt to a variety of devices including desktop, laptop, tablet and smartphone, regardless of the user’s screen width or resolution.
Optima’s strength is in excellence of design, quality of product, outstanding customer service and a reputation that is second to none in the office interiors market. They offer award winning innovative products, as a supply and fix subcontractor in London and the South East or via a nationwide network of approved dealers.
Beyond its responsive features, the new website also has a completely customised Content Management System (CMS) and a user-friendly website structure. Cyber-Duck also paid great attention to improving the websites member’s area, which has been further enhanced so that registered users can view and download from an extensive library of technical documentation, CAD drawings and templates to help members when choosing and ordering partitioning for their next project.
Since 2007, we have worked alongside Optima on a variety of web and marketing projects which have further catalysed the success of the company. Previous projects included: designing and implementing their web presence for UK, Australia, UAE and Asia markets; an addictive online game called Optiman – The Superhero Architect; USB sales material; an iPad app for the Optima team and a glass thickness calculator iPhone app which has already proved popular with architects who regularly need to make calculations regarding the load that different glass widths can support.
In addition, Cyber-Duck have continued to provide Optima with marketing and support services for over five years, helping to push the company to the top of Google rankings for a variety of keyword terms. Cyber-Duck has also continued to deliver website maintenance, online optimisation and various User Experience (UX) enhancements.
Christian Mabey, Optima Products Divisional Sales Director, was delighted to see the launch of the new website, stating: “We’re extremely proud of our new mobile friendly website. Its modern, user centred design and clear structure is a result of months of hard work and dedication. Cyber-Duck have delivered the cutting edge online presence that a brand like Optima deserves.”
Cyber-Duck Production Director Matt Gibson was also happy to see another successful Optima project launch, stating, “All the guys are really thrilled to see the launch of project, as we’ve all enjoyed working on it. At Cyber-Duck we love to embrace the latest in web development standards; Optima presented us with the perfect opportunity to utilise our award winning design philosophy.”