Cyber-Duck's user centred design (UCD) methodology is the main feature in the leading web design publication Web Designer Magazine. The article firstly introduces UX as a concept, its background and history as a theoretical approach and then details proven methods on how to incorporate it practically into your work. The six page spread features easy-to-follow hints and tips throughout, working as a guide for professional individuals and teams that want to enhance their UX processes.
By incorporating a professional and proven user experience design methodology, organisations can ensure that their projects capture both the requirements of the archetypical users and business stakeholders. The article provides proven insights into various UX tactics that Cyber-Duck uses such as stakeholder interviews, system evaluations, ethnography, personas and how to create the information architecture and interaction design.
This article is the latest example of how the Cyber-Duck team is engaging with the digital community via thought leadership articles, lectures and UX workshops across Europe. It was only a few weeks ago that Matt produced a thought provoking case study regarding responsive web design that was featured in Smashing Magazine.