Insights

We are extremely proud to announce that Cyber-Duck is a Google Analytics Certified Partner (GACP). This recognises our leading Web Analytics capabilities – covering everything from advanced tracking setup, data analysis and ongoing campaign optimisation. 

Age-Inclusive Design is incredibly powerful! Beyond accessibility cul-de-sacs, we should aim to create designs that make our digital products open to more people, easy to use and are ultimately timeless. Here’s how.

ComScore’s forecast reveals that voice could take over half of searches by 2020. With Amazon Echo at the top of so many Christmas lists, we're well on our way. Not one to disappoint, we’ve made our popular UX Companion app into an Amazon Alexa skill. Download it today for your Amazon Echo, Dot, Tap, or any Alexa-enabled device!

This celestial award season, by far and away the trophy for the biggest fail goes to... The Oscars and PwC. How could they give the biggest award of the night to a different nominee by accident? It's all about typography. Here's how it all could have been avoided. 

As ever, content is king. But churning copy will never be enough. A recent brand engagement study discovered that 84% of respondents expected brands to offer content… but believed 60% is currently clutter. How can you ensure your content appeals? Our Content Optimisation Periodic Table is ready to help you!

Mobile has shattered the traditional, linear customer journey. Now, users impulsively turn to mobiles for real-time inspiration, answers and purchases. Brands must optimise content for these ‘micro moments’, christened by Google. Here’s an introduction to the concept and our tips to get started.