Insights

96% of businesses realise why digital transformation is important. But untangling the best responsibilities, initiatives and tech your business needs is hard. So, what are the benefits of digital transformation – and why does it matter?

Our technical wizard, Benjamin Maugain has been chosen as a BIMA Hot 100 figure in the digital industry. He’s one of 10 celebrated individuals in the Devs & Makers category, and we’re all extremely proud he’s been recognised. One member of the Cyber-Duck team has now been celebrated every year since 2013!

The Nobel Prize winner George Bernard Shaw famously said that the “single biggest problem in communication is the illusion that it took place”. Today’s staff are bombarded with data sets, goals, and KPIs as well as market trends and operational info. How can we be sure we are communicating effectively in the workplace?

We are extremely proud to announce that Cyber-Duck is a Google Analytics Certified Partner (GACP). This recognises our leading Web Analytics capabilities – covering everything from advanced tracking setup, data analysis and ongoing campaign optimisation. 

Age-Inclusive Design is incredibly powerful! Beyond accessibility cul-de-sacs, we should aim to create designs that make our digital products open to more people, easy to use and are ultimately timeless. Here’s how.