Exploring Dark Patterns: What Alternatives Do Designers Have?
Dark patterns are interfaces that try to trick their users into doing something they would otherwise not want to do. They are lucrative, but damaging to both the user experience and the brands that employ them. As a designer, I find this topic really interesting: How can we guarantee benefits for our users and meet our business objectives at the same time? I got the opportunity to speak about dark patterns and persuasion at SXSWi 2016 in Austin, Texas. Here, I’ll summarise the highlights of my experience.