Insights

The value of Cyber-Duck’s accredited user-centred design process has been recognised time and time again. Since 2005, our grand total of awards and nominations has hit 136 – and this summer, we’re celebrating six more.

We’ve convinced you that your organisation needs a conversational user interface – a voice assistant, skill or chatbot – that answers your users’ needs. You’ve also settled on how you can choose a technology for your conversational user interface.

What’s left? Figuring out what to produce for your own business. I’ve rounded up our favourite conversational user interface examples by our top sectors for a bit of inspiration.

So, you’re convinced that you should develop a conversational user interface. What next? As ever, I’d argue that you must follow a user-centred design process to develop your voice assistant or chatbot. Tackling the technology is the next step. I’ll outline the options.

As new technologies and behaviours evolve, how we search for information becomes more sophisticated, intuitive and ingrained within our daily lives. Now, we can call out to Alexa when we want to know something; search on-the-go on mobile; and check notifications from our wearables.

Conversational User Interfaces will revolutionise how your organisation engages with your audience. But only if they are developed with a strong user-centred design process from the outset.

We’re halfway through our financial year at Cyber-Duck. And what a year it’s been. I’m excited to introduce you to our new Finance Director and a whole host of new ducks.

It’s clear that trust in digital is broken. Brands are trying to regain that faith and authenticity to truly connect with their customers. Here’s my ideas on how to face that tricky challenge through a UX process. I was invited to share these ideas at a keynote at SXSW this year as part of the Department for International Trade’s ‘Make Britain Great’ initiative.