Insights

Are you all set to sail into the 2020s? We’re excited about all the new decade will bring – advancements in AI, widespread adoption of CUIs and mobile payments, and continued growth at Cyber-Duck!

For 15 years as an agency CEO, I’ve watched business trends come and go. While some can be ephemeral (Google Glass anyone?) there are ones embedded in the mainstream now that some of us have pushed for a while.

Take connected data. Full attribution is not just a reality – it’s a necessity. Or UX: customer-centred design is now widely extolled. And it’s clearly showing us that customer-obsessed companies are the ones who’ll win.

We are very proud of content strategies we’ve put in place for a number of our clients including Bank of England, Financial Ombudsman Service and most recently Sport England. That’s why we made content strategy the theme for our last Digital Pond of 2019. It focused specifically on the UX content strategy we developed for Sport England. I gave the talk with Zjan Shirinian, the Head of Editorial and Content at Sport England.

Our Growth Director, Siji Onabanjo, has been selected for the BD100, a new spotlight on business development professionals created by The Drum.

We’re blowing the cobwebs off Q3 for 2019! It’s spooky how quickly this year has gone at Cyber-Duck. Here’s your trick-or-treat – an update on life at our agency.