Insights

This celestial award season, by far and away the trophy for the biggest fail goes to... The Oscars and PwC. How could they give the biggest award of the night to a different nominee by accident? It's all about typography. Here's how it all could have been avoided. 

As ever, content is king. But churning copy will never be enough. A recent brand engagement study discovered that 84% of respondents expected brands to offer content… but believed 60% is currently clutter. How can you ensure your content appeals? Our Content Optimisation Periodic Table is ready to help you!

Mobile has shattered the traditional, linear customer journey. Now, users impulsively turn to mobiles for real-time inspiration, answers and purchases. Brands must optimise content for these ‘micro-moments’, christened by Google. Here’s an introduction to the concept and our tips to get started. 

It’s the most wonderful time of the year. When the Cyber-Duck HQ descends into battles over the cheesiest Christmas jumper, festive tunes and the last mince pie… it’s definitely time for our best tradition. The holiday hack! This year, we took stale corporate cards into a new dimension. Check out our Augmented Reality Christmas card.

Last month, we partnered with General Assembly to host our final Digital Pond of 2016. Together, our top digital professionals reflected on fantastic year in digital and looked ahead at what’s in store for 2017. What trends, techniques and technologies should you add to your marketing matrix? 

You might have heard the term ‘service design’ bandied about and wondered what it actually entails. You’re not alone! This blog explores how service design is different from customer and user experience design. I delve into champions, benefits and tips for your business to get started.