Insights

Last time, I wrote about the importance of data in the modern world. Today, I’ll begin to show how you can effectively coordinate your data strategy. By utilising analytical tools, you can obtain the most transformative information.

The modern world is a data-rich one. The trick to succeeding in it is knowing how to use all that information effectively to make better choices for your business. I explore how the brightest companies are utilising data to succeed in today’s data-rich world.

We’re extremely proud to announce that several members of our awesome creative and development teams have entered their talks for the SXSW panel. If chosen, they’ll get to present at SXSW 2018 in Austin, Texas.

Since January 2017, our marketing team have partnered with HF Holidays, who offer fantastic guided and self-guided walking trips. This summer, we were lucky enough to experience one of their excursions. It’s the best way to do product research! 

Creating a marketing strategy can feel like a daunting dive into the dark. What’s the first step? Identifying the importance of micro moments and understanding your key customer journeys. Here’s how to create a micro moments wheel – the best way to map user interactions.  

As a Project Manager, I’m always drawn to tackling the most challenging projects in life and at work. But one of my biggest passions is mountaineering – it truly puts all my skills and experiences to the test. Proudly sponsored by Cyber-Duck, this post shares my most ambitious climb yet and how it will support our charity, Goods for Good. 

Today, the Bank of England unveils the latest addition to the polymer banknote collection: the new £10 note, featuring the national treasure that is Jane Austen. Here at Cyber-Duck, we’re proud to work with the Bank yet again to produce an engaging website that showcases the new banknote and its features.

When designing products, a lot of effort always goes into reducing friction to make user journeys smoother and stickier. But is design friction always against the interests of users? In this article, I share how we can create friction to help increase the control of users over their actions.