Matt Gibson

Chief Production Officer

UX Expertise

Matt Headshot

Matt leads the production team, right from the early stages in capturing clients’ (and their users') needs, to driving the UX research and design phases, through to overseeing the development and QA, to launching successful products and services. Matt strongly believes in designs that are user-centric, original and, critically, achieve their goal.

Moreover, Matt often leads digital transformation and service design projects with a personable and dedicated approach. It is through close collaboration with global and British heritage brands like the Bank of England, University of London and the Institute of the Motor Industry that Cyber-Duck has gone from success to success.

Matt frequently shares his user experience insights at notable events, including SXSW, UXPA, UX London, UX Alive and Reasons to be Creative. An avid writer, he’s contributed to notable publications like Web Designer, .Net and Smashing Magazine; being published in the acclaimed book ‘Responsive Web Design: Vol. 2’ for the latter. Most recently, Matt ran the Live Stage at UX Live, moderating four panels that explored the future for conversational UI, design leadership, ethical design and whether personas are dead.

He has also featured on our TV screens; first he produced an interactive comic for Channel 5’s The Gadget Show, where he had Iain M Banks roaring with laughter; then he featured on BBC Watchdog by helping to shine a light on websites that trick and confuse users into paying more than they bargained for. Outside of the office, he enjoys teaching and mentoring the next generation of designers, with General Assembly, UEL, Nottingham and City University.



Appeared as an expert consultant on BBC Watchdog and the Gadget Show


Published in Web Designer, .Net and Smashing Magazine


Recognised as a BIMA Hot 100 influential figure


Chosen to speak at SXSW in Austin, USA



Batteries Not Included


Catch 22


David Bowie

TV Show






Digital Transformation Team

We unify and improve all aspects of your business through user-focused transformation and tech


Tom Millson, New Business Manager

Let's Collaborate

We’ve empowered hundreds of clients to maximise their business growth online. Speak to Tom – let’s work together.

Get In Touch