Sam’s greatest attribute at work is his empathy for the user. He’s gained this from extensive experience, having run his own eCommerce business and even worked for the UN. Likewise, his experience allows him to immerse himself in any business, and hence find the perfect design solution to meet both user needs and business aspirations.
Sam believes UX is about ensuring we tell compelling stories; be inclusive, and create products that work for people. With expertise in UX processes and a good understanding of design and coding, Sam enjoys collaborating in agile environments and is driven by exceeding user and client expectations.
Client highlights
Recognition
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Production Team of the Year (UX)
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National Graduate Recruitment Awards
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UX and Usability, Thomas Cook
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Design Agency of the Year
Featured in
Sam loves to ensure we drive diverse talent into our industry. He is the ambassador for Design Thinking at the 'AI for Teens' and 'Girls in AI' events ran by Acorn Aspirations in partnership with Microsoft, where he regularly runs workshops and acts as lead mentor for up to 50 teens, as well as the other mentors, at each event.
Cyber-Duck ran the Live Stage at the popular UX Live in 2019. Sam was invited to feature on one of the panels, which was titled ‘Let’s Chat about Conversational Design’. He also hosted a workshop that taught attendees how to leverage CUI, with a little help from our new white paper.
Filling out forms is part and parcel of many web experiences. Whether you’re paying for that Christmas gift for your grandma or signing up to a new newsletter, you’ll have to complete a form. But, as users, we all like as smooth an experience as possible. Cristina and Sam showed the best and the worst for World Usability Day.
Favourites
Film
True Romance
Book
Sense & Respond by Jeff Gothelf
TV Show
Nathan Barley
Sport
Football
Hobby
Scratch DJ
Food
Yum Bowl
