Part of our Research & Strategy services
To build the right strategies, you need the right data. Data science and qualitative research give you the insights you need to make the right decisions for your customers and your business.
How we help
The Cyber-Duck way is truly user-centred. First, our research identifies your key audiences. Then, we create designs that meet their needs with user stories and user journeys.
We ground all of our work by listening to and empathising with your users, to ensure they are heard and their needs are reflected throughout the design process. Then we test, and test again, to make sure we've got it right.
Our accredited user-centred design process depends on input from stakeholder and user workshops. That's because user experience research is most effective when it's hands on.
We use the latest research techniques to learn everything we can about your users and your organisation. These learnings inform seamless digital products that really work - for them and for you.
How we conduct user research
Cyber-Duck has pioneered user-centred design for more than 15 years. We have the knowledge, tools and methods to help you benefit from the transformative power of UX. Initially, we look at what type of stakeholders, personas, segments or firmographic audiences you engage with. We then use tried-and-tested methods to further map out user intent and journeys:
- Ethnographic research like diary studies to understand your users in context
- Rigorous usability testing to refine designs, with tools such as eye tracking, SUS and NASA-TLX
- Depth interviews, to understand your users better
- Task analysis, to see where they encounter friction
- Quantitative studies such as surveys to build an understanding of your market
- Immersion into your existing research, studies and data
- Data analysis, from traffic to helpdesk requests to social media sentiment
- Remote tools for user research anytime, anywhere
The insights we extract from user research are then refined to identify user need. To do this, we may use tools such as personas, scenarios, jobs to be done or OKRs, depending on the nature of your project.
These go beyond simple demographics to examine underlying needs and existing user flows. This gets learnings from your user research swiftly into design and production to deliver business value fast.
We wholeheartedly believe that designs must be validated through usability testing. It's only through careful user research and hard data that you know our designs meet your users' needs.
Our certified usability testing processes have been proven time and again to validate exceptional user experiences. It's why we've been recognised by the Wirehive 100 Awards, UXUK, and UK Agency Awards. Contact us today to find out more about our user research services.