The 'Digiredoo' platform was highly successful, and has engaged with thousands of Eurostar travellers. The project offers a clean and cost-effective enhancement to Eurostar’s customer service, removing the need to print and distribute hard copies daily.
The new app delivers many valuable benefits, allowing all passengers to access every available title without downloading an app. Extending beyond just downloading publications in the Eurostar lounge, passengers can take the full epublication with them to areas without an internet connection (offline mode).
The app is multi-lingual, so effectively serves a variety of nationalities; this helps DMD and Eurostar enhance their environmental credentials. Finally the project was very cost effective, as the app was written in HTML5 with no need for any proprietary mobile programming languages.