EGS

Rebrand and website design for a technical business

EGS are the world’s leading experts at restoring and refurbishing governors, actuators, and control systems. They approached Cyber-Duck to refresh their branding, and build a new website underpinned by the new professional identity.

 
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Objectives

EGS expertly overhaul and maintain governing equipment. They ensure large-scale engines and turbines run smoothly, from ships to oil rigs. With over three decades of experience, they have built up a reputation for reliability and attention to detail. Unfortunately their dated branding was limiting communication of these credentials.

So, our primary aim was to create a strong, consistent brand identity. It would permeate all aspects of their new business and marketing, most notably demonstrated through a modern, professional web presence. Our objectives included:

  • Refresh the branding across the business, conveying credibility and professionalism. 
  • Overhaul their website, to make it easier for prospects to understand their services and contact in an emergency situation.  
  • Produce a new library of photography, ready for future communications.

Strategy

To overhaul a brand, first you must understand the culture and values of the company that it belongs to. With EGS, we began the project by spending a significant amount of time at their head office and factory in Colchester. We conducted a series of workshops and interviews with people from right across their business: from the senior leadership dealing with customers, to the engineers who painstakingly refurbish and restore highly technical equipment like engine governors. This gave us absolutely invaluable insight into the history of the company, its people and ultimately its values.

From here, we were able to define the brand values. These were translated into a clean, professional and flexible identity that could be rolled out across the business. The logo mark itself was originally inspired by engines and turbines; integral machinery that, without the expertise of EGS, wouldn’t be able to run smoothly. It was underpinned by the idea that EGS (much like a governor) is an incredibly important cog in a much larger system.

Outcomes

This brand identity was implemented across all business stationery, uniforms, vehicle livery and of course marketing material. We also helped EGS establish a photographic library, organising a series of high-quality shoots: including their team, factory, work and equipment. Using this across collateral underlines EGS' credentials, affirming their status as the trusted leader of their sector. 

EGS now has a brand and website which they can be proud of. It shows prospects and customers what they’re capable of; that they’re an extremely competent pair of hands. We are also delighted that our work has also been admired by our peers, being judged at the Web Marketing Association Awards as worthy of the Outstanding Website prize.

award

web marketing association award

for outstanding website

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