Content with IMI's Champion
The Professional Register now adds value with tip-based content. IMI works with an influential ambassador: Suzi Perry, the BBC Formula 1 Presenter. Together, we produced 5 videos – revealing professionals’ expertise and increasing consumers’ confidence managing their cars.
Social media campaigns, SEO and PPC remarketing techniques facilitated customer discovery and return to choose registered professionals. We increased the IMI’s reach by producing targeted advertising campaigns for partners including Mumsnet and Times Inc.