We conducted research into user needs by interviewing users and stakeholders: defining the personas that informed design decisions. Firstly, we developed a robust, scalable content strategy for both the corporate website and mobile app. Internationalisation was a key challenge, so we considered how these digital products could roll out in multiple languages.
The scan-and-shop mobile app
We wrote 'user stories' to define customers' requirements for the app logic and interface. These informed the overall structure, hierarchy and user journey of the app experience.
Our ideas were developed further by running sketching workshops. We gradually built in more fidelity through producing semi-functional prototypes, complete with a polished art direction. Following this, we developed the application natively for Apple iOS and Google Android platforms. This involved a lot of testing and validation, to ensure a smooth experience from scanning items to purchasing online through the app.