The key challenge for this project was to create a website architecture that could cover the many aspects of the EU's benefits for UK citizens.
We aimed to group these facets logically, so people will be able to find information relevant to them quickly and easily. For instance, the EU funds many projects across the UK, so we wanted to make it easier for people to find projects happening near where they live.
Lastly, many of the negative stories published about the EU are based purely on gossip or rumour. So, we needed a place to dispel the urban legends, giving the real facts behind the hearsay.
To tackle this, we conducted research and card sorting sessions with British citizens from all walks of life. This informed the final information architecture and content strategy. Our work meant the European Commission could publish new content, ensuring the website did not become stale and out-of-date like it’s printed predecessor.