Based on our findings, we began re-building the website with low-fidelity (but fully functional) prototypes of key functionality. These included the search, registration, profile builder and member features.
This meant we could integrate their extensive internal databases from the start. We could iteratively test and tweak the logic and flow of these features with real people, from Elstree, Pinewood and Shepperton Studios. When we entered the art direction stage, we developed a pattern library that could be applied to the prototypes, and flexibly improved with feedback.
This process was the key to overhauling the user experience of crucial features. We’re particularly proud of the intuitive search feature, making it easy to find relevant freelancers: suggesting categories or companies as the user types, and filtering by location. We eliminated an arduous task for The Knowledge team: using the simple (but effective) profile builders, members can now directly add and manage their own profiles.