What do you get when you mix together, Jack Daniels, Eye-tracking, Freelancers & Aftershave – with a tint of Glue? Another week at Duck Headquarters.
Wednesday was an eventful day at Cyber-Duck as we launched OfficeCavalry’s sign up page. All registrants are entered into a free prize draw to win an iPad or iPhone. Going live in September OfficeCavalry is an exciting website connecting freelancers and project owners.
Also on Wednesday, Matt, Khal & Clément were conducting eye-tracking and focus groups in St. Albans, testing the usability of a website we are creating for the European Union. The day was a great success and we are looking forward to improving the website based on user comments.
Some of the team have become addicted to Glue this week, Glue has the potential to be the latest social networking craze, in which you build a library of your favourite TV shows, movies, music, books and more. As you ‘like’ items, the system makes recommendations and awards your achievements in the form of stickers. We think it’s an interesting concept but time will tell if it gains popularity with the masses.
Old Spice guy ‘Isaiah Mustafa’ has starred in a series of ads attempting to re-invent Old Spice’s brand image. The ads will be remembered as one of the most successful viral marketing campaigns in recent years. Last week they gained further traction by responding to questions tweeted to him by fans such as this one for Kevin Rose.
The (annoyingly) good-looking Mustafa has now ‘hung up his towel’, resulting in a number of parodies including our favourite from OhDoctah.
Last but definitely not least, we wish Siji (our intern) a Happy Birthday. He has been a great addition to the team during his time here so far and to show our appreciation everyone chipped in to buy him a giant sausage roll…and a bottle of Jack Daniels.
That’s all for this week, but join us next week when we will have plenty more to talk about.
