Eye Tracking
CUTTING EDGE USER TESTING
Eye Tracking is a portable and unobtrusive usability testing technology that monitors user's
movements and interactions while they perform tasks. The tasks can be conducted on existing websites / user interfaces
or new wireframes (including benchmarking competitors).
We recommend at least 20 candidates that are representative of your target market for each session.
The time taken to complete each task is measured as is the audio/visual feedback during the task.
At the end of the Eye Tracking Cyber-Duck generates an executive summary report and an amalgamated visual report.
Eye Tracking tells the story 'between-the-clicks' and when combined with Retrospective
Think Aloud it offers critical insight to your business, allowing for improved ROI and highlighting areas of interest.
Our in house service includes:
- Specialist Eye Tracking equipment
- Tobii Studio™ Analysis Software
- Eye tracking in your premises or in a lab
- We source candidates – you observe
- Benchmark competitors in real-time
- Executive summary headline reporting
Eye Tracking is part of our user centred design methodology and we recommend regular sessions
to constantly optimise user experience.
Contact us for info about Eye Tracking.
