Marketing

A well thought-through marketing strategy is a vital pre-requisite for effective digital engagement. Cyber-Duck has helped scores of clients define and refine this critical aspect of their business.

Marketing

More than just implementing campaigns, we use growth hacking to creatively engage your audience. This is the practise of understanding user behaviour and innovating to come up with cost-effective initiatives that will grow your business. It may involve creating viral features on your website, the use of videos and gamification tactics, or simply creative tools like search and social media.

Marketing Tactics

Our dedicated client marketing team is involved from the inception of every project. Applying growth hacking best practice, we creatively explore channels to engage your audience. We then implement the optimal mix of digital channels to ensure you achieve your objectives, drawing on the following tactics:

  • CRM solutions
  • Social media engagement
  • Email marketing
  • Content and video marketing
  • Search engine marketing
  • Analytics
20k

Followers

BAM

Cyber-Duck’s social media strategy and campaign helped BAM gain over 20,000 followers across Facebook, Twitter and Google+.

“It was clear to see early on that Cyber-Duck shared our vision for using social media. Using a clear strategy and superior knowledge of Facebook, the Ducks did a fantastic job.”

Mukesh Parmar
Marketing Manager, BAM Construct UK

Mukesh Parmar

Marketing assets

It’s not enough for marketing assets to be attractive and eye-catching – they also need to work. Our in-house design team works closely with our marketing team to ensure that each asset they create delivers results. Video production will often be the most effective way to communicate your message. Cyber-Duck has produced an array of award-winning videos, including narrative videos, screencasts, product videos and walkthroughs.

Content Strategy

GS1 UK, working with the NHS and Department of Health, required a succinct video to clarify their procurement efficiency offering. Cyber-Duck produced an engaging introductory video.

Workshops and Training

What makes our marketing effective is our constant focus on the user. Our workshops and training help your marketing teams understand how a positive user experience strengthens marketing engagement across all channels.

Workshops and Training

Client Marketing Manager, Harry shares digital marketing insights at The Digital Pond