Marketing

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Marketing

Services / Marketing

Branding

Branding

Your brand needs to communicate your passion, commitment and personality to your customers and suppliers. We go beyond the logo to define your brand DNA including tone of voice, company values and style guide narrative so that you can build emotional and loyal user experiences across all digital and traditional media. Read more about branding.

Search engine marketing

Search engine optimisation

The best kind of customer is the one who is looking for you. In fact, no other form of inbound marketing is so targeted. Cyber-Duck's in-house experts leverage deep understanding gained from years working with search algorithms, Google Knowledge Graph and online PR to ensure you are highly visible in search engines. Read more about search engine optimisation.

Paid search

Pay-per-click management

Pay-per-click (PPC) advertising is an effective way of driving targeted and relevant traffic to your website in a cost-efficient way. Our professionally trained team manage and optimise PPC campaigns on your behalf to ensure you get the maximum return on investment by targeting the most profitable and relevant keywords. Read more about PPC management.

Social media

Social media marketing

We design social media campaigns, backed up by analytical data that provide an extremely cost-effective form of marketing. Cyber-Duck helps to build your social communities via Facebook apps, Google+ and Twitter campaigns. We target key influencers and integrate with multiple channels from location-based services to YouTube. Read more about social media.

Analytics

Analytics

Cyber-Duck's certified Google Analytics professionals are experts at extracting actionable recommendations from complex data. Our marketing department use advanced segmentation, funnel visualisations, A/B testing, traffic analysis and visual click maps to identify what works and what needs improvement, then advise you what to target for maximum return on investment. Read more about analytics.

Email marketing

Email marketing

We design CRM strategies for successful email campaigns, from mobile friendly emails to landing pages optimised for increasing conversions. We use industry-leading tools such as Campaign Monitor and MailChimp to provide you with advanced tracking analytics and the ability to independently tailor your email designs to meet the needs of each audience. Read more about email marketing.

Video

Video marketing

Through the power of video and narrative we help brands to tell a story. Our video productions enable our clients to be perceived as industry experts, engaging and entertaining their customers in a personable and memorable way.Cyber-Duck works with you to develop the video script and storyboard through to producing HD videos with voiceover, music and sound effects. We also help clients to handle video streaming via Brightcove, Vimeo or YouTube. Read more about video.

Animation

Animation

We produce a wide variety of animations from corporate introductions to interactive walkthroughs, explaining complex products or applications in a simple and easy to understand way. We produce both 2D and 3D animations that can help dramatically improve customer understanding, engagement and ultimately, conversions. Read more about animation.

PR

Public Relations (PR)

Our PR specialists have close relationships with leading publications and journalists across a wide range of industries, ensuring our client's news and product releases get the best possible coverage. We provide online PR consultancy as an integral part of any online marketing campaign, resulting in great brand exposure as well as search engine optimisation (SEO) benefits . Read more about PR.