User Experience

Improving the UX of your website or app

UX

Services / User Experience

Research

Research

Our user centred design (UCD) consultants utilise a range of techniques to tease out requirements and desires from clients and users. Ethnography sessions, participatory design, competitor analysis and online surveys are all part of our arsenal. We like to start off by visiting clients for a day of stakeholder interviews, speaking to everyone individually to gather their personal expectations. Read more about research.

User testing

User testing

Our user experience (UX) team are well versed in both qualitative and quantitative testing methods and tools. We utilise our portable eye tracking system to see the story between the clicks. We also believe in on-going user testing as part of our user centred design (UCD) process, which validates our design decisions throughout the production process and beyond. Read more about user testing.

Eye tracking

Eye tracking

As part of our user testing process we offer eye tracking technology, which offers extra insights into your customers’ behaviour when navigating your website. Using the data generated by the eye tracker we can make informed conclusions about users’ preconscious and subconscious behaviour, as well as uncovering general usability issues, helping us improve the overall UX of your website. Read more about web eye tracking.

Interaction Design

Interaction design

We work with you to understand business logic and design the flows of control and interaction. Using our user centred design (UCD) process; we produce wireframes that encompass all relevant platforms from mobile to desktop. These 'digital sketches' can be tested, revised and expanded into interactive prototypes to demonstrate complex behaviour to you and your users. Read more about interaction design.

Information architecture

Information architecture

Your website may be a fountain of unique, absorbing content, but if it is poorly written or hard to find it may never get the audience it deserves. As part of our user centred design process, we scrutinise taxonomies, relevancy and copywriting helping to mould your content into a natural form and order that's easy for your users to find, understand and enjoy. Read more about information architecture.