Within just a few years, Digital Shadows had outgrown its brand. It had grown from a two-man start-up to a business with a seven-figure turnover, and needed a new brand strategy to reflect that difference. As such, once we completed the portal strategy we turned our attentions to branding for Digital Shadows.
Firstly, we helped the Digital Shadows team see that their current brand did not represent who they were today. Also, it wasn’t powerful enough to ensure Digital Shadows stood out from its competitors in the cyber security industry.
By repositioning Digital Shadows’ whole brand strategy, we would help to better reflect the business’ vision.