Seven members of Cyber-Duck seated at their desks in the office looking at the camera

UX Design

Our user experience (UX) design shapes how people interact with digital products by focusing on usability, accessibility, and human-centred design. Our designers conduct in-depth user research, and use these insights to inform the UX design process - allowing us to craft intuitive experiences optimised for user adoption and satisfaction. Our process is ISO-certified and has won a clutch of UX awards – we've even written the book on it.

Product Design and UX team in client workshop

Product Design

Our product design service combines UX design with business strategy and technology. Our designers collaborate cross-functionally to craft real value for users, technology teams, and your organisation. We conceive holistic product solutions that seamlessly balance user needs, business goals, and technical feasibility.

Explore our capabilities

Discover our work

Cabinet Office
An inclusive platform to support all candidates and assessors in the Fast Stream Assessment Centre
27% increased success for disabled candidates
94% find the platform engaging and enjoyable
Building user-centred Laravel websites with custom imagery, creating a seamless experience across online and offline channels
5 weeks from kick off to launch
27% increase in the proportion of mobile visits
5,000 downloads of their technical guids
Sport England
Designing a new user experience to promote the Towards an Active Nation strategy
613% increase in traffic since launch
1000% increase in mobile traffic since launch
11,000 applications received for funding
    Sport England logo

    CACI Digital Experience's expertise has really shone through – from helping us define our website's purpose and developing user personas, to finding a way to distil all the content we have into a powerful and user-focused navigation. The team has guided and supported us every step of the way.

    Head of Editorial and Content, Sport England

    Talk to our UX & Product Design experts

    If you’re trying to deliver brilliant digital services, products and experiences, understanding your organisation’s user needs is everything. Our pioneering UX & Product Design specialists can make it happen.

    How we work

    Identify the opportunities

    We always start by listening closely to your users. Through proven qualitative and quantitative research methods, we develop a deep understanding of who your users are and what they need, then capitalise on opportunities to improve their experience balanced against your business priorities. Our user-focused research gives you clarity on where to focus innovation, creating services that truly make a difference in people's lives.

    UX Lead conducting interview for research

    Improve user experience and boost product performance

    We unlock the potential of your product by truly understanding users. Our research identifies friction points, so we can erase them with intuitive design. We boost satisfaction by crafting experiences that align to user goals. Our human-centred approach makes the complex, simple. The result? Products people want to use and promote. That's how we improve experiences to drive performance gains.

    Cyber-Duck UX and Design team conducting a workshop in an office

    Innovate and bring your ideas to life

    We innovate with you to stay ahead. Our fresh thinking pushes boundaries— connecting the dots between data, technology, and design. This uncovers new and inspired solutions tailored to your organisation and your users’ needs. Our rapid design and prototyping bring concepts to life. User testing fuels iteration. We balance innovation with adoption for maximum value. The outcome? Experiences that disrupt and delight.

    Cyber-Duck content team conducting a workshop in an office

    Who our UX agency has helped

    We’ve delivered digital transformation for hundreds of clients across all sectors. Discover their stories.