Our accreditations and delivery standards

Our ISO accreditations and other independent global standards form the foundations of The Cyber-Duck Way. We were the first agency to have many of these accreditations and are still the most accredited agency today.

They reflect the elements we believe are necessary to create life-enhancing services, products, and experiences. And – critically – offer the robust processes and methodologies to deliver on this in practice, for every project, no matter the size or scope.

For our International Standards Organisation (ISO) accreditations, we are certified by British Standards International (BSI); we conduct our own audits every year, with independent audits to follow-up every three years.

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Human-centred, inclusive design

Human-centred design  

ISO 9241 since 2011 

The UK pioneer in user-centred digital design, we were the first full-service agency to be accredited in ISO 9241-210 (Human Centred Design). We believed then – as we do now – that products and services should be easy and enjoyable to use and get users coming back for more.

  • A proven methodology of designing interactive systems 
  • A framework of user experience (UX) principles for analysis, design and evaluation 
  • Principles of design that ensure users engage and convert
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As part of our deep commitment to human-centred, accessible and ethical design we’re also:

Badge for Organisational Member for the International Association of Accessibility Professionals

Members of the International Association of Accessibility Professionals (IAAP)

W3C WCAG AA standards and version 2.1 logos

We aim for every project we deliver to meet or exceed WCAG 2.1 AA guidelines.


Members of, and follow best practice and safeguarding rules set by, the Market Research Society (MRS)

Dedicated to data privacy and security

Information security management

ISO 27001 since 2016

Every project we run, every product we deliver is designed to perform on data privacy and security. It’s in our DNA. Our ISO 27001 is about ensuring we manage the confidentiality, integrity and availability of data in everything we do and what we create for our clients.

  • Handle confidential information for government and blue-chip organisations  
  • Compliant with the Data Protection Act and Information Commissioner (ICO) 
  • Procedures that manage and protect physical, digital and technical assets
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We also: 

Cyber Essentials Certified Plus badge

Has Cyber Essentials Plus certification to ensure we’re secure and GDPR-compliant.

OWASP logo

Meet or exceed Open Worldwide Application Security Project (OWASP) security standards and follow NCSC guidance on SaaS security

National Cyber Security Centre

Has all our team, including contractors, highly vetted and holding stringent security clearances (SC, NPPV3, BPSS and DBS)

Delivering positive social impact

Environmental management

ISO 14001 since 2022

When we talk about life-enhancing products and services that bring prosperity to all, this is what we mean. Digital now has a greater carbon footprint than the aviation industry and we want to play our role in reducing it. Not to mention sustainable systems are often better to use and cheaper to maintain.

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Delivery management excellence

Quality management system

ISO 9001 since 2013

High-quality delivery is at the heart of everything we do. And why we’re so proud of our ISO9001:2015 (and its predecessor 9001:2008) accreditation. Applying to any type of organisation, the accreditation is about our ability to always deliver client satisfaction, improve our processes and meet our customers’ and applicable statutory and regulatory requirements.

  • Proactive risk management, corrective and preventative action logs 
  • Services that are designed and developed around the customer 
  • Measurement, analysis and continual improvement focused on results
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We are also certified as a business, and with individuals, by the Scrum Alliance for our deep expertise in Agile design, development and digital optimisation methodology. Recognising our advanced practice, artefacts, roles and procedures.

Agile Scrum Master

Data-driven performance

Google Certified Partner since 2017

We’ve been a Google Analytics Certified Partner since 2017, reflecting our commitment to marketing and SEO performance as well as usability. The certification means we cover everything from advanced tracking setup, data analysis, reporting and testing, to ongoing campaign and Conversion Rate optimisation (CRO).

  • Demonstrated high level AdWords skills and expertise 
  • Consistently deliver revenue growth for our agency and clients 
  • Strong history of delivering successful AdWords campaigns
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We’re also:

Google Marketing Platform Certified badge

A Google AdWords certified partner

Open Data Institute

Members of the Open Data Institute

Delivering the highest public sector standards

We work to the Government Digital Service Standard (GDS) Standard and Technology Code of Practice in our public sector work. We’ve successfully delivered GDS discoveries and passed Alpha and Beta service assessments for projects such as the Cabinet Office’s award-winning, inclusive, fully-remote Fast Stream Assessment Centre service.

Two illustrated badges representing GDS Service Standard and Technology Code of Practice

Public and Private Frameworks

Public sector frameworks

We’ve been picked as suppliers on many major public sector and government frameworks including the Crown Commercial Services’ G-Cloud 13, Digital Outcomes and Specialists 6, Digital Specialists and Programmes, as well as the BBC and the Financial Conduct Authority (FCA) frameworks. So, it’s easy to procure our services. We can also support you in joint tender submissions. Want to know more? Just get in touch.

Collection of three logos including the EU flag, UK insignia and the BBC

Corporate frameworks

We’re also registered on professional and industry frameworks across various sectors including financial services, automotive and more and ready to join yours. To see how we can help, or to invite us to come on board, drop us a line today.

All the executive directors dressed formally and standing in a line smiling at the camera