Approach

Digital transformation is the most demanding opportunity that businesses like yours face. Since 2005, Cyber-Duck’s award-winning process, people and projects have empowered clients to maximise their business growth.

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User centred Design

User experience research, architecture and design

Research

Conduct stakeholder, persona, feature and content analysis

Strategy

Plan architecture, content, tech, analytics and marketing tie-in

Design

Devise creative, design systems, functional specs and brand integration

Prototype

Continually improve wireframes with usability tests

Culture

People-focused alignment and performace

Analysis

Evaluate the current business strategy, stakeholders and roles

Alignment

Run workshops that ensure stakeholders and staff are united behind clear goals

Roles

Define project management processes, org chart and job descriptions

Support

Analyse stakeholder performance and plan role evolution

Marketing

Strategy, analytics and optimisation

Research

Run persona, competitor and content audits, fused with the hook model and micro-moments

Strategy

Set KPIs, messaging and ToV. Incorporate creative, campaign and content strategies

Channels

Devise paid and organic tactics that include CRM, programmatic, content and social

Execution

Roll-out via targeted channels and optimise performance with data

Technology

Progressive web applications and system development

Research

Requirements, process and platform research with technical and data audits

Strategy

Agree risks and opportunities then plan deployment, user experience and QA

Development

Develop, import and code the front-and back-end interfaces to deliver functionality

Support

Constant optimisation through data and QA analysis

Process

Project management and agile operations

Research

Understand existing processes and where the customer and staff sit

Strategy

Produce a management vision that incorporates lean and agile thinking

Systems

Create roadmaps for technology, software and quality management

Support

Devise training, roll-out and continual improvement efforts

Brand strategy

Vision and platform optimisation

Personality

Define the personality, core values, ToV and visual identity

Behaviour

Explore how the brand behaves with customers, staff and other brands

Communication

Design a system that explains how the brand communicates and changes its tone

Integration

Craft a platform that defines why, how and when it can integrate

Digital Transformation

Accreditations

We are the only digital agency that’s certified by three independent global standards. This endorses the consistent high quality of how we work.

 

ISO 9001 Logo

ISO 9001

Our quality management system (QMS) reliably meets the needs of clients and their users.

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ISO 9241

Users are at the heart of our design process, which achieves high usability and accessibility.

ISO 27001 Logo

ISO 27001

Our robust information security system secures sensitive data for top financial institutions.

Sector Expertise

Pharmaceutical Industry Project Example: Ximbio
  • Launched a technical crowdsourced marketplace in 3 months
  • Increased submissions for a scientific tool portfolio by 42%
  • Crafted a strategy to unify 3 medical education and CPD portals

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Automotive Industry Project Example: IMI
  • Established a strategy to align a high-profile brand merger
  • Led a marketing campaign that boosted awareness by 55%
  • Crafted a brand identity that transformed commercial strategy

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FinTech Industry Project Example: Cabot
  • Won a UXUK Award for Best Transactional Experience
  • Developed a payment portal that raised revenue by 66%
  • Produced an award-winning CRM used by 10,000 brokers

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Construction Industry Project Example: BAM
  • Increased revenue by 105% via CRO for an industrial supplier
  • Crafted a system analysis to boost productivity for architects
  • Won Awards Special Mention for a sustainability website

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Public Services Industry Project Example: Bank of England
  • Crafted a user-centred website that revealed the £5 to a million users
  • Led a strategy that promoted identity verification on GOV.UK
  • Redeveloped website to generate leads for agri-food agency

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Choose Us

13+
years spent refining our methods
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60+
clients operating globally
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5
accreditations for our UCD, data and agile methods
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4.7/5
rated by clients for delivery of user-centred projects
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125
awards & accreditations for our work
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