Insights

Since the pandemic, our reliance on digital technologies and the Internet has grown massively. Whether for work, education, banking, grocery shopping, or socialising. More than 95% of the UK population is now online, with 55% saying their Internet usage increased during the pandemic. 

With public sector digital transformation high on the political and social agenda, we’re delighted to announce Cyber-Duck has been picked by the Crown Commercial Service as just one of a few UK digital agencies to be part of an exclusive group of suppliers for its £4bn Digital Specialists and Programmes framework.

Exciting times here at Cyber-Duck: after nearly 11 years of leasing, six further years of renting and a lot of planning, we’ve finally taken the major step of purchasing our Elstree office. We couldn’t be happier that this very special building finally belongs to us, giving us more freedom to create the sustainable, flexible workplace of the future that we need to continue growing in 2022 and beyond.

This month, it’s been 33 years since Sir Tim Berners-Lee wrote the paper that would change all our lives and give rise to the web as we know it in 2022.

This February saw the exciting launch of the Commonwealth Secretariat’s brand-new mobile-first digital hub, which has been designed and built with inclusivity, accessibility and sustainability in mind.

For tech agencies, International Women’s Day is a time to celebrate the many achievements of women in design, development, UX and innovation. As well as a time to reflect on the many barriers women still face. And this year, the theme of IWD is #BreakTheBias.

We’re delighted to welcome Yahye Siyad, former Team GB Paralympian and certified awareness trainer for the United Nations' Convention on the Rights of Persons with Disabilities [UNCRPD], as Diversity & Accessibility Lead, to team Cyber-Duck. Yahye will provide Cyber-Duck with guidance based on his wealth of experience working in inclusion.

As we enter the second year of the global pandemic, we continue to live with uncertainty, every month seemingly bringing change and new challenges. For organisations looking to their digital strategy in 2022, it makes it difficult to have a concise outlook for the year and invest in the right digital trends for 2022.

Should you be jumping on the bandwagon for the next ‘hot new thing’ in digital marketing or machine learning? Or is this the time to work on improving existing digital frameworks and investing in working better, to be better?

While 2021 wasn’t quite the rollercoaster ride of 2020, it still had its fair share of ups and downs.