Insights

In 2005, I was inspired to found Cyber-Duck by fusing research, creative, technical and marketing expertise into a superior user experience. As pioneers for that total approach to user-centred design, I encapsulated our award-winning, accredited process in a lengthy UX White Paper in 2015. Since then, a lot has changed in the UX world so it was time for an update. I'm excited to share my second edition of the UX Handbook!

It may have been around for a couple of decades now, but User Experience (UX) design is still an up-and-coming thing for many organisations. Now, as the shifting economy pushes more organisations to undertake digital transformation to maintain competitiveness, the need for UX designers has never been stronger. So here are our 12 best UX design books you need to read if you want to get into UX design – and do it properly!

The value of Cyber-Duck’s accredited user-centred design process has been recognised time and time again. Since 2005, our grand total of awards and nominations has hit 136 – and this summer, we’re celebrating six more.

We’ve convinced you that your organisation needs a conversational user interface – a voice assistant, skill or chatbot – that answers your users’ needs. You’ve also settled on how you can choose a technology for your conversational user interface.

What’s left? Figuring out what to produce for your own business. I’ve rounded up our favourite conversational user interface examples by our top sectors for a bit of inspiration.

So, you’re convinced that you should develop a conversational user interface. What next? As ever, I’d argue that you must follow a user-centred design process to develop your voice assistant or chatbot. Tackling the technology is the next step. I’ll outline the options.

As new technologies and behaviours evolve, how we search for information becomes more sophisticated, intuitive and ingrained within our daily lives. Now, we can call out to Alexa when we want to know something; search on-the-go on mobile; and check notifications from our wearables.

Conversational User Interfaces will revolutionise how your organisation engages with your audience. But only if they are developed with a strong user-centred design process from the outset.

We’re halfway through our financial year at Cyber-Duck. And what a year it’s been. I’m excited to introduce you to our new Finance Director and a whole host of new ducks.