Your guide to remote ethnographic research
UX
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Ethnographic research has long had a place alongside other traditional UX research practices.
Strategic change needs bulletproof insight.
Build a deeper understanding of your customers’ needs and behaviours.
First we immerse ourselves in your organisation and its data. Then we apply data science and design thinking. That’s how we reveal the way forward.
Explore this serviceYour customers demand seamless experiences. Your business needs effective service design.
Meet the pioneers in UX-led digital transformation.
We create intuitive, swift services and efficient business process. How? We listen, test, design, repeat. That’s true user-centred design.
Explore this serviceRobust, scalable technology or creative innovation? You can have both.
Choose a strategic partner with technical acumen and a flair for R&D.
We’re proven to deliver, with certified process, agile methodology and secure, compliant, accessible code. That’s technology you can trust.
Explore this serviceMarketing has moved on.
Let data science connect you with new prospects and drive growth, while AI and automation power and personalise your CX at every touchpoint.
Rich, rewarding customer interactions rooted in data-driven insight. That’s the way to boost your bottom line.
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Discover our services
“ The team guided and supported us every step of the way, bringing a wealth of knowledge and skill into every conversation. We now have a website that truly reflects the Sport England of today. ”
Head of Editorial and Content, Sport England
“ The research gives us a richer understanding of who our users are, what they expect, and how we can meet needs. Cyber-Duck understand user experience and are passionate about helping organisations get it right. ”
Head of Digital Engagement, Financial Ombudsman Service
“ Cyber-Duck’s user-centric approach has produced user journeys designed around our key audiences and supported by beautiful templates. The team is always professional, yet friendly and approachable, which made the project enjoyable. ”
Head of Digital, Bank of England
“ From the pitch, Cyber-Duck demonstrated great customer knowledge, innovative solutions and won the trust of my team. I have worked with many agencies in my career and everything they said they could deliver, was delivered. ”
Travel Money Director, Thomas Cook Money
“ Cyber-Duck took on a complex and sensitive system adoption for us and did a really thorough job. They impressed with their technical and project management skills, and ability to move rapidly. ”
Technology Strategy Programme Director, Royal College of Anaesthetists
We deliver and support mission critical applications using industry-leading platforms and frameworks.
Explore our tech partnershipsClient Stories
Trusted
Our approach is uniquely certified by 5 independent accreditations. Clients have rated us 4.6 out of 5 for the delivery of user-centred projects.
Certified for Tag Manager and data-driven marketing capabilities.
Listed in Deloitte Technology Fast 500 for 280% business growth.
150+
Awards &
Nominations
Customer Satisfaction
Rated by our clients for delivery of user-centred projects.
Quality
ISO 9001 for quality and customer satisfaction.
FS 588458
Human-Centred Design
ISO 9241 for ergonomics of human-system interaction.
Security
ISO 27001 for information security management.
IS 648354
Meet our people
Our global workforce of Ducks gives us unlimited breadth and scale so we can meet your needs, however challenging. We work as an integrated extension of your team, wherever you are, in person or remotely.
Our Insights
Let's Collaborate
For over 15 years, we’ve transformed digital products and services. Think we could help? Let’s talk - call Danny on +44 (0)208 953 0070 for an introductory chat.