About us

Our mission is to bridge the gap between design, technology and content to create life-enhancing services, products, and user experiences that empower people, deliver change and bring prosperity to all.

This mission, imagined back in 2005 by founder and CEO Danny Bluestone, has fuelled our growth to become a diverse, globally based team of over 100 people, based in hubs at Elstree, Portugal and Colorado, working on complex digital and service challenges for governments, major organisations and businesses around the world.

This passion to unleash the power of technology to meet human needs is the driving force behind everything we do, how we behave and underpins our pioneering accredited approach, The Cyber-Duck Way.

Our core values

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Community, culture and growth are at the heart of what we do.

Grow leadership, training and expertise from within where possible. Share knowledge with your team, clients and the community. We believe an inclusive culture supporting a diverse team is both the right thing to do and gets the right results.



Our inclusive, Lean approach is ISO accredited, adaptable, sustainable and delivers continual improvement.

Our process is designed to deliver results while reducing costs and environmental impacts. We find improvements through a deep commitment to self-reflection and iteration. There’s ‘no one size fits all’, our approach flexes to solve your unique challenge.

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We create results-driven work and innovation, always validated through testing.

We love cutting-edge tech but take the long-term view, while acting quickly to assess potential viability and impact. Our human-centric approach enables us to work smartly, getting the right resources in place to deliver quality at speed.

Our behaviours

More than anything, we’re proud of our reputation for being good people to work with, and that 98% of our clients say they’d recommend working with us. Our collaborative culture is all about delivering quality you can trust.

To do this, we promise that we’ll always be:

Avery Duck



We’re dependable, trustworthy and organised in thought, work and action.




Our world is constantly changing, so we constantly experiment with new tech and ideas.




We’re passionate about the opportunities we can unlock beyond digital for your organisation and users.




Our team isn’t ego-driven but united behind our mission: humanity, inclusion, sustainability.


Our story

Since 2005 our pioneering people and process has seen Cyber-Duck grow, explore and showcase ground-breaking human-centred design and innovative technology. Transforming organisations, services and products along the way.

  • 2005
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  • 2022
  • 2023
  • Our CEO, Danny founds Cyber-Duck from his flat in Mill Hill. A few months later, we move into our first office in Elstree, home to the stars.

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  • After a successful first year, Danny hires his first user-centred design, marketing and technology teams. Our projects include one for Sterling Card.

  • We win our very first British Interactive Media Association (BIMA) award as Matt Gibson claims the student prize for his innovative online comic, Dead on Arrival.

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  • We invested in trade shows and share our first keynote at Internet World.

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  • Cyber-Duck expands its user-centred design proposition. We invest in eye-tracking technology to deepen our understanding of what users do and think.

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  • We show the EU ‘what’s in it for me?’, feature on the BBC and develop the first iPad WebApp. Matt Gibson and Sylvain Reiter joined the board.

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  • We settle in our Elstree home, win a Webby Award and host our very first Digital Pond; which grew to 3k members and explored topics like UX, content strategy and GDPR.

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  • Our UX process is certified by ISO 9241; we defy the recession and feature in the Deloitte Technology Fast 500. We launch Symble.

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  • Our annual R&D hackathon weekends begin. At our Quack Hack, we invent and develop five apps, including the winning team’s 
AR medication instructions.

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  • We host our very own Code Club for local children, speak at SXSW for the first time and create the Cuckoo Quack, a connected clock that reacts to tweets.

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  • We celebrate our tenth birthday with a workshop for the BBC, the publication of our UX Handbook, our first London office and a rebrand. Gareth Drew and Siji Onabanjo join the board.

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  • Together with the Bank of England, we launch the new polymer £5 note featuring Winston Churchill; this leads to a further website for the new £10 note and a site redesign for the bank itself.

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  • We launch UX Companion, an award-winning iOS, Android and Alexa app that helped 50,000 UX designers understand their craft; GDPR steals Christmas.

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  • Econsultancy endorses Cyber-Duck as ‘Ones to Watch’ from analysing our positioning, passion and client roster; Justin Cooke joins the board.

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  • We have a bumper year, with 19 awards across UXUK, Wirehive 100, UK Agency, BIMA Hot 100, Emerging Payments and more; Lina Tiareh joins the board.

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  • As COVID-19 strikes, we help our clients shift to working with us remotely. We continue to grow through the pandemic, embrace Drupal 9 – and our work with Sport England shows how it’s done.

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  • Return to a hybrid model with nearly 100 team members and a focus on GDS assessments for clients like National Highways.

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  • Breakthrough growth for Drupal, Laravel and DevOps teams with clients launches for the Commonwealth and becoming a lead Digital Agency for Worcester Bosch.

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  • Cyber-Duck is acquired by CACI Limited - the start of an exciting new chapter in the growth of our teams and services.

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Meet our team

Our talented and passionate mix of specialists from all over the world are supported by a Leadership team which is always on hand to support your project. We understand how invested you are in your organisation and we invest our combined expertise and experience to deliver the success you need.

Learn about our people

Alongside our Leadership team, our expert thought leaders use their in-depth subject matter knowledge to support your projects, as well as contribute to leading industry events.

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An award-winning culture

We’re hugely proud to have our culture and the high quality of our work in transforming services, products and user experiences recognised by the industry's leading awards bodies. 

Force for good

Our mission to work in a way that empowers people, delivers change and brings prosperity to all also means a passionate commitment to delivering a positive social and environmental impact in everything we do.

How we work for good

Share our Vision? Talk to us!

If you like the sound of how we work and the type of culture and people we have, we’d love to talk to you too.

Speak to us