Our empathetic user research helps you discover your users' needs, motivations, mental models and pain points. Our truly inclusive, human-centred design approach helps you make strategic decisions based on robust evidence and insight.
User research is the first step towards creating outstanding user experiences. It helps you understand who your users are, how they'll be using your product or service, and what they need from the digital platform or product.
Cyber-Duck has pioneered empathetic, accredited human-centred design since 2005. We conduct in-depth user research. We create designs that meet their needs with user stories and user journeys. Then we test, and test again, to make sure we've got it right. We embed accessibility by including a diverse range of users, right from the start.
No matter the scale or scope of your project, our user research is designed to generate impartial, human-centred insights that enable you to make data-led strategic decisions and help uncover and solve your organisation’s challenges.
To do this our proven user research approach is based on three key principles:
To uncover how users, stakeholders and customers genuinely feel and behave, our research methodology:
Accessibility by design is the right thing to do and it lets us create better services, products and experiences for you, so we strive to:
Conducting user research ethically is vital for your – and our - reputation and legal standing, and delivers better insights from informed, happy participants. We are committed to:
Initially, we look at what type of stakeholders, personas, segments or firmographic audiences you engage with. We then use tried-and-tested research methods to further map out user intent and journeys, aid the design and production process as well as help plan your future roadmap, typically:
We’ll then refine our user research insights, ideate based on the information gathered, then move swiftly into design and production. We then validate our designs through our certified usability testing processes.
Our User Research experts are ready to help you uncover what your users, whoever or wherever they are, need from your service, product or platform. Give us a call to get started.