The British Interactive Media Association (BIMA) represents and connects our country’s digital sector. Their prestigious awards celebrate the best of British digital, with finalists chosen by a 31-strong panel of experts.
This is not the first time our agency has been honoured by BIMA. In 2013 we were nominated for Best Self-Promotion at the BIMA Awards, and both our CEO (2013 & 2014) and Growth Director (2015) have been chosen as Hot 100 influential digital figures in recent years. So, we are delighted to join the party in September! Our talent has been recognised once again, through our collaborative project with Cancer Research Technology.
BIMA Finalist: Ximbio
This is a project we are extremely proud of, and has also been shortlisted for the upcoming DADI Awards. We were chosen to brand, design and develop Ximbio: a crowdsourced portal for scientists to share research tools, or ‘reagents’. Working closely with the development and commercialisation arm of Cancer Research UK, we aimed to bring research scientists, universities and commercial companies to a single marketplace. By overcoming historical barriers and streamlining how knowledge and tools are shared with scientists across the world, the project supports vital research in labs around the world.
Placing the user at the heart of the production process was critical. Our accredited design process is driven by extensive persona and stakeholder research. We even brought an expert scientific consultant on board, for advice on technology and terminology throughout production.
Research insights were used to define and prioritise a list of features, which were developed over four initial ‘sprint’ cycles. Applying an Agile methodology, a customised, complex back-end system and CMS underpins the final portal. Finally, we ensured high levels of usability with rounds of user acceptance testing at the end of each sprint.
At launch, Ximbio listed 900 reagents developed in universities around the country. Find out more about the project by reading our case study.
Ximbio is just one of many projects we have launched with clients in the Life Science and Charity sectors. Give us a call today, if you’d like to find out more about our work – or work with us, on an award-winning project of your own.