Matt Gibson & Geoff Gaviria beat off competition to win a prestigious British Interactive Media Association Award for their design and production of "Dead On Arrival", an interactive film noir inspired comic.

Cyber-Duck's Online Production & Marketing Manager Matt Gibson and Geoff Gaviria have won a prestigious British Interactive Media Association (BIMA) Award.

Matt and Geoff topped a talented field to claim the BIMA student prize for their innovative interactive online comic, Dead on Arrival, at the glitzy BIMA Award Ceremony Evening on Thursday 29 November held at the Midnight Gardens, Truman Galleries, near Shoreditch in East London.

The BIMA student award recognizes the best use of interactivity work within digital media by a student or a team of students as part of a course project.

What Was The Award Winning Project About?

The students created the comic, largely inspired by the 1950 film noir "D.O.A.", at University of East London's Docklands campus as part of their final-year project on their BA (Hons) degree in Interactive Media last year which Matt went on to graduate in with first class honours.

The comic storyline follows David Warrington, a university lecturer who has been fatally poisoned and has to find out his assailant before he dies. The user interacts with the comic storyline by helping David in his quest by helping him make choices.

What The Judges Said

The judges commented: "Every year the Student Award delivers work that is full of ingenuity, creativity and sheer bloody-mindedness. This year didn't disappoint. The combination of genre-styling, classic storytelling and interactivity makes "Dead on Arrival" much more than simply an unusual and compelling 'read'."

"A Great Honour"

"The awards night was a great evening and it was a great honour to be just sitting there alongside huge names within the Web & Interactive Industry such as Channel 4 New Media, let alone to be winning an award. The BIMA awards recognise and celebrate the best and most creative with the interactive media industry and winning one is the most prestigious accolade that someone within industry can hope to achieve, so obviously I am delighted."

"Our aim was to go beyond the traditionally static, linear and paper-based medium of comics and graphic novels by incorporating a full online multimedia experience, using interactivity, sound, film, animation and graphics to create a richer and more immersive reading experience."

Please visit the award winning web project.