Want to define an engaging marketing strategy? Define the key micro-moments during your typical user’s journey. Micro-moments are instances where users impulsively turn to a device to act on a desire. From identifying these points, you can tailor your marketing messages to engage users at the moments that matter.
Producing a Micro-Moments Marketing Wheel is a particularly powerful way to do this. It visually ‘chunks’ and articulates the customer journey, giving you digestible insights into before, during and after interaction with your brand.
Download our Micro-Moments Marketing Wheel template today to get started with understanding and tailoring communications to your customer journeys.
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