Untangle the Web is a popular monthly event exploring a wide variety of themes relevant to London’s burgeoning tech community. Senior User Experience Designer Neil Dawson spoke to their intimate and attentive audience last Thursday at Google Campus London.

Neil is the second Duck to be invited to Untangle the Web following Production Director Matt Gibson's well-received talks earlier this year and last summer.

Neil kicked off the evening with an introduction to user experience (UX) for the technical crowd. He gave an overview of UX theory and emphasised its importance with useful nuggets of information such as “every $1 spent on UX can save $10 to $100” that would be spent fixing design mistakes later in development. Neil also gave some insight into Cyber-Duck’s UX process, mentioning techniques such as stakeholder interviews, user testing, card sorting and persona creation.

You can check out the slides below.

Our team members are considered thought leaders when it comes to user experience. This year we have been featured by Web Designer Magazine, Econsultancy, Figaro Digital and others. Neil himself was recently featured on Usability Geek with a great article explaining the role of eye tracking in user experience design.

If you’re interested in learning more about our UX or user-centred design processes, or if you want to invite us to speak at your event, get in touch!