The Cyber-Duck team worked closely with Cambridge English, part of the University of Cambridge, to present ‘Shop and Drop’. Applying innovative gamification techniques, we launched a fun game that helps international children improve their English language skills through play.

Our team drew on our accredited user-centred design process to create a fun, engaging experience for 5-12 year olds. We added interactive, competitive elements to motivate the children and raise the game’s educational value for parents. The vocabulary and difficulty levels complement the Cambridge English: Young Learners syllabus.

We also designed a tailored landing page to convey expertise and encourage parents to sign up for more free educational resources. This supported the international promotion strategy planned by Cambridge English.

“We enjoyed collaborating with Cyber-Duck to create the Shop & Drop game,” said Mariana Calderon, Marketing Strategy Manager at Cambridge English. “We selected the agency due to their gamification experience and have been delighted with the team’s expertise in building a fun yet educational game.”

We used a research-driven approach to develop Shop and Drop with a diverse audience in mind, spanning nine different countries. The game was built using HTML5, which ensures it can scale and adapt across current and future mobile, desktop and tablet devices. Javascript controls the display presented to users, handling the input, game state and logic.

Head over to 'Shop and Drop' to try out the first few levels! Please get in touch if you’d like to learn more about Cyber-Duck’s development services and expertise in gamification.