Our team drew on our accredited user-centred design process to create a fun, engaging experience for 5-12 year olds. We added interactive, competitive elements to motivate the children and raise the game’s educational value for parents. The vocabulary and difficulty levels complement the Cambridge English: Young Learners syllabus.
We also designed a tailored landing page to convey expertise and encourage parents to sign up for more free educational resources. This supported the international promotion strategy planned by Cambridge English.
“We enjoyed collaborating with Cyber-Duck to create the Shop & Drop game,” said Mariana Calderon, Marketing Strategy Manager at Cambridge English. “We selected the agency due to their gamification experience and have been delighted with the team’s expertise in building a fun yet educational game.”
Here’s the opening screen of the new game for Cambridge English.