The Drum Awards for the Digital Industries (DADIs) celebrate digital excellence, rewarding agencies that launched robust digital strategies, campaigns and projects over the last year. A prestigious 40-strong panel of digital experts selected the final shortlist, against over 600 competitive entries.
People who know us as an agency will know that user experience (UX) and user-centricity is at the heart of all that we do; we’ve invested heavily in an ISO accredited process, published a UX White Paper, and produced the definitive guide to terminology with our UX Companion app. So, we’re delighted that our work with Cancer Research Technology has been shortlisted for the UX / Usability category! This follows our successful DADI nominations in 2014, for the Digital / Creative Team of the Year and the Best Financial Services Website for our work with dlc.
DADI Nomination: Ximbio
Cancer Research Technology is the development and commercialisation arm of Cancer Research UK. We were selected to brand, design and develop Ximbio: a crowdsourced marketplace for scientific research tools, or ‘reagents’. By increasing the exchange of knowledge and tools available for scientists around the world, Ximbio can support and advance vital life science research.
Our accredited, user-centred approach was the key to this project. We used meticulous persona and stakeholder research to capture the needs of all audiences, from research scientists to commercial companies. Applying an Agile methodology, the highest priority features were developed and released through four ‘sprint’ cycles. The portal is driven by a customised, complex back-end system and CMS, assuring performance with rounds of usability testing at each stage.
Ximbio first launched towards the end of last year, with 900 reagents developed in universities across the country. Our case study covers more information about the project.
We’re looking forward to celebrating for a second year with the other nominees (and hearing the winners!) in Westminster’s Park Plaza Hotel, on the 15th of October.